New-age storytelling and some breakfast in Beijing

Stephen McDonell sits down for breakfast in Beijing with Kun Peng, the head of a start-up that specialises in immersive storytelling.

Immersive storytelling is a relatively new way of bringing customers and audiences closer to a product or a message.

The BBC’s Stephen McDonell sat down with Kun Peng, the head of a Beijing start-up called Boundless X that specialises in immersive storytelling, to find out more as part of our Busy Breakfast series.

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