McDonald's to transform its drive-throughs with AI


McDonalds hopes to transform its restaurants

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Having to repeat your order at a McDonald’s drive-through may soon be a thing of the past, with the help of AI.

The fast-food chain hopes its new cutting-edge technology will make the entire process hassle-free.

Rather than placing an order traditionally, voice-based technology will be used instead, removing the need for human interaction.

McDonald’s is implementing the tech with the help of start-up Apprente, which it acquired this week.

The voice-based system is being tested in a select number of North American locations already, ahead of plans to expand it across the US.

McDonald’s says the technology could soon also be used in mobile and kiosk ordering.

The company plans to expand its newly-formed McD Tech team by hiring more engineers, data scientists and other tech experts as it tried to find new ways to improve the customer experience in its 36,000-plus restaurants.

It is the latest in string of acquisitions for McDonald’s, after it invested in technology in March that will automatically alter drive-through menu panels, depending on factors such as weather and trends in the local area.



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