Spirited Away: Japanese anime trounces Toy Story 4 at China box office


Still from Spirited Away

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2001 Studio Ghibli – NDDTM

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Spirited Away is Studio Ghibli’s biggest hit to date

Japanese animation Spirited Away has dominated the Chinese box office over its opening weekend, making more than twice as much as Disney’s Toy Story 4.

The Studio Ghibli film grossed $27.7m (£21.8m), according to Maoyan, China’s largest movie ticketing app.

Spirited Away was officially released in 2001, but only now, 18 years later, has it been released in China.

However, many Chinese viewers grew up with the film, having watched DVDs or pirated downloads.

Toy Story 4 made $13.2m on its opening weekend, said consultancy firm Artisan Gateway.

The Japanese film by famed director Hayao Miyazaki tells the story of a young girl who is transported into a fantasy world after entering an abandoned theme park with her parents.

The movie gained a cult following after it was released and still remains Studio Ghibli’s highest grossing movie of all time.

It also became the first non-English language animated film to win an Academy Award.

Image copyright
2001 Studio Ghibli – NDDTM

Image caption

10-year-old Chihiro is the film’s main protagonist

My Neighbour Totoro became the first Ghibli film to ever debut in theatres in China in 2018, 30 years after its original release.

China has a strict quota on the number of foreign films it shows.

One analyst told the BBC last year that political tensions between China and Japan in the past could be why some Japanese movies had not been aired in China until very recently.

Japan occupied China in 1931 and millions of Chinese people had been killed by the time the war ended in 1945. But for many, feelings of resentment towards Japan lingered.

“Right now that relationship has improved significantly and there is a lot of movement on Sino-Japanese co-productions, including in anime,” Stanley Rosen from the University of Southern California said.

Spirited Away has also already outperformed Totoro which grossed $27.3m for its full run, state media outlet CGTN reports.

Studio Ghibli: Japan’s answer to Disney

  • Helmed by the legendary animator Hayao Miyazaki
  • Titles often feature anti-war and pro-environmental messages as well as strong female leads
  • Spirited Away is its highest-grossing movie of all time and became the first hand-drawn and non-English language animated film to win an Academy Award
  • In addition to an existing Ghibli museum in Tokyo, there are plans to build a special Totoro theme park in 2020



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