Parasite enjoys box office boost after Oscars success


Parasite

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Curzon

Image caption

Parasite won four Oscars including best picture and best director

Parasite received a huge box office boost over the weekend in the wake of its Academy Awards success.

The South Korean satirical thriller won four Oscars earlier this month, becoming the first non-English language film to take best picture.

Despite being available on DVD and streaming in the US, the film increased its ticket sales by 234% to make $5.5m (£4.2m).

That placed it eighth in the US box office chart overall.

The top spot was taken by Sonic the Hedgehog, which performed well above expectations.

The adventure comedy took $57m (£44m) on its opening weekend in the US, according to industry analysts Exhibitor Relations, despite pre-release trailers not going down well with critics or the public.

An early trailer for the film, starring Jim Carrey, was poorly received in May, prompting the studio to redesign the title character.

“The consumer always determines what is right and what is wrong. They made their voices clear, and we listened,” Paramount’s president of domestic distribution Chris Aronson told Variety.

“This movie exceeded [audience’s] expectations. That’s a testament to that reset and terrific performances by Jim Carrey and the entire cast.”

The final product may have won over audiences, but the film still left many critics unimpressed.

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Paramount Pictures

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Sonic the Hedgehog is on the run from the US government

Parasite, from the director Bong Joon-ho, is now enjoying the biggest post-Oscar boost for a best picture winner in the past decade.

Since the Oscars on 9 February, it has made $8.8m (£6.7m) and $44m (£34m) since release.

Currently it stands as the fourth most successful international film in US history, behind Crouching Tiger, Hidden Dragon, Life is Beautiful and Hero.

“It’s a great win for Parasite,” said Paul Dergarabedian, a senior media analyst with Comscore, which measures media data.

“This example can put to rest the notion that streaming and the big screen are adversaries. Parasite is doing well on home video and in movie theatres. Both formats can be successful.”

On its opening weekend in the the UK, Parasite made £1.4m in the run-up to the Oscars. Figures for this past weekend are yet to come in.

Best picture winners often profit at the box office from their Oscar triumph.

Last year, Green Book saw a 121% increase in revenue the weekend after its victory, the biggest post-Oscar lift at the time.

The road trip drama with Mahershala Ali and Viggo Mortensen ended its cinema run with $85m (£65m) from venues in the US and $329m (£252m) globally.

Moonlight, The Artist, Slumdog Millionaire and Million Dollar Baby also saw a subsequent increase in ticket sales.


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